How many times have you heard the money is in the list? It's true the money is in the list, the problem is, most people don't realize the type of list they are talking about. Many people struggle to build a list of 1,000 subscribers only to find their response rate is less than 1/2 of 1%. This can be discouraging, because it can take two, maybe three years to build a list of 1,000 people.

When you hear someone say the money is in the list, they are not talking about a list like the one above although they may have started with a list like that. They are talking about a list full of nothing but buying customers. A list of people that have bought from you before are more likely to buy from you again. The response rate of a list like that can be anywhere from 5% to 10%. If you have ever heard someone say you don't need a large list to make money this is the type of list they are talking about.

To build a list of paying customers, first you will need a product to sell. You will then need to set up a join venture with others that have their own list of paying customers already. Every time you sell a product you will receive their email address. You don't put that email address in with your other list that email address goes in your special list of paying customers. If you build a list of four or five thousand paying customers you will have a list that will pay you more than those that have a list of 100,000.